The prestigious international event has been championing creativity since 1954, and this year our management team, Christian Mix-Linzer and Steve Bartlik, are among the list of industry leaders who will take to the presentation stage in June.
The festival’s five-day programme of talks will be divided into content ‘tracks’, with each track examining creativity from a specific perspective. Of this year’s nine tracks – which include Health, Reach, Innovation and Impact – Christian and Steve will present during ‘Craft,’ which is geared towards copywriters, art directors and creative directors, with the intent of giving insight into the art of bringing creative ideas to life.
BBDO President and CEO Andrew Robertson, plus Umma Saini, Creative Director of BBDO Singapore, as well as David Droga of Droga5, Executive Chairman of Ogilvy South Asia, Piyush Pandey, and Founder of Corcoise Films, Prasoon Pandey, will feature alongside Christian during the Craft track.
A total of 26 Presidents will guide specialist juries within the nine ‘Awards Tracks’. In addition to creative leaders drawn from across the spectrum of creative services, this year’s President line-up includes Fernando Machado, Global Chief Marketing Officer at Burger King and Mark D’Arcy, VP and Chief Creative Officer at Facebook.For the first time in Festival history, Apple will participate in the juries with Tor Myhren, VP Marketing Communications appointed as Innovation President.
Jose Papa, Managing Director of Cannes Lions, said, “This year’s Jury Presidents represent a mix of world-renowned creative leaders as well as some incredibly well-respected names from the brand and technology worlds. It’s a real honour to welcome each of this year’s Presidents to the Festival community.”
REACH – The insight, strategy and planning enabling brands to effectively engage consumers, at scale, and be heard amid the ongoing battle for attention.
Creative Data Lions – Marc Maleh, Global Director, Havas. Marc’s most recent Lion credit was for an Integrated Lion in 2013 for ESPN.
Direct Lions – Susan Credle, Global Chief Creative Officer, FCB. Susan was responsible for the iconic M&M’S “Human” and Allstate’s “Mayhem” campaigns. Since her appointment in 2015, FCB has won 78 Lions.
Media Lions – Tim Castree, Global CEO, Wavemaker. Tim oversees a business powered by 8,500 people in 90 countries and has Titanium and Gold Lion credits to his name.
PR Lions – Stuart Smith, Global CEO, Ogilvy PR. Over the last 25 years, Stuart has worked in three of WPP’s largest PR brands and run Edelman UK.
Social & Influencer Lions – Mark D’Arcy, VP, Chief Creative Officer, Facebook. Mark’s team, The Creative Shop operates from more than 40 Facebook offices and serves 80% of the world’s top 100 advertisers and agencies.
Focusing on the artistry, skill, talent and flair required to deliver beautifully executed ideas with the power to cut through and bring the creative idea to life.
Digital Craft Lions – Jean Lin, Global CEO, Isobar. Jean established her own digital agency in 1999, which was acquired by Isobar in 2004. She was promoted to Isobar’s Global CEO in 2014.
Film Craft Lions – Diane McArter, Founder & President, Furlined. Among Furlined’s most recent production credits is the “World’s Biggest Arsehole”, which won 10 Lions in 2017.
Industry Craft Lions – Yang Yeo, Creative Kaiju, Hakuhodo, Inc. Also known as Hakuhodo’s Co-Chief Creative Officer, Yang won China’s first ever Grand Prix back in 2011 for his work with Samsonite at JWT China.
EXPERIENCE – Focussing on the powerful brand currency of intelligent customer journeys and immersive experiences – captivating new audiences at every touch point.
Brand Experience & Activation Lions – Rob Reilly, Global Creative Chairman, McCann Worldgroup. Rob has guided the global creative resurgence at McCann which has produced highly accoladed work such as ‘Fearless Girl’ for State Street Advisors, which won 18 Lions in 2017.
Creative eCommerce Lions – Nick Law, Vice Chairman, Global Chief Creative Officer, R/GA. During his time at R/GA Nick has overseen the creation of multiple Lion-winning projects, including Gold and Grand Prix campaigns for brands such as Nike and Beats by Dre. He was recently appointed Global Chief Creative Officer, Publicis Groupe and President, Publicis Communications, and begins this role in March.
INNOVATION – Showcasing the conception and application of product development, business transformation and the new data-driven, tech-enabled creativity re-shaping the conversation between brand and consumer.
Innovation Lions – Tor Myhren, VP Marketing Communications, Apple. Tor’s appointment as Innovation President marks the first time Apple joins a Cannes Lions jury. During his previous role at Grey New York, he won several Gold, Grand Prix and Titanium Lions.
Product Design Lions – Asif Khan, Architect, Asif Khan Ltd. Asif’s kinetic LED installation for the Sochi Winter Olympics was awarded the Innovation Grand Prix in 2014.
Source : https://www.tracksandfields.com